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Position: Marketing & Communications Manager (.05 FTE)

Reports To: Chief Development Officer (CDO)

Scope and Nature of Position

This is a 20 hour per week position that is responsible for implementing internal and external communications and marketing strategies for Bayaud Enterprises. Position is focused on expanding Bayaud audiences through existing and new media and social media channels, broadening the exposure of Bayaud’s programs and services that ultimately supports branding and development activities. This position is part of the Development & Marketing Department and interacts with staff and volunteers.

Primary Responsibilities

  • In collaboration with the team, implement and enhance a strategic communications plan to broaden awareness of Bayaud’s mission and brand, and reach new audiences for support.
  • Act as organization's brand manager, ensuring that all marketing campaigns and events fall within the organization’s strategic communications plan, and overall marketing and communications strategy.
  • Outline metrics for marketing success, determine analytics to measure audience engagement and growth over time, and create and test new strategies to achieve growth.
  • Identify new and innovative ways to leverage Bayaud’s programs to inspire broader public reach and support.

Marketing & Communications

In conjunction with the CDO and Development Team:

  • Lead and implement a communications strategy to elevate the brand, awareness and reputation of Bayaud Enterprises.
  • Collaborate with Departments to gather pertinent information on programs and services to use in organizational marketing.
  • Manage online communication strategy and plan, including social media and email campaigns; monthly newsletters, adapting plans as needed and when new opportunities arise.
  • Work with printers, graphic designers and marketing firms as needed.
  • Oversee development and distribution of print communications including annual report, marketing materials, electronic communications and media materials.
  • Work with video production, photographers and media personalities on news stories, events and interviews.
  • Assist in routinely updating website.
  • Supervise Marketing/PR/Social Media interns and volunteers.

Development Support/Other Duties

  • Support annual giving campaigns and events, and other fundraising activities.
  • Participate in agency fairs to expand Bayaud’s brand in the community.
  • Perform other public relations, communications, marketing and community relations duties as assigned.
  • Assist in budget management.

Requirements/Qualifications

  • Minimum two years’ experience working in marketing and communications preferably in a medium sized nonprofit organization or human services agency using social media channels, print media and other media outlets.
  • Public speaking with diverse audiences
  • Website management using WordPress, Joomla or similar programs
  • Experience in graphic design work and Adobe Creative Suite a plus
  • Excellent interpersonal and written communication skills
  • Action oriented, forward thinking, self-directed, enthusiastic with a strong initiative
  • to reach performance goals and move to the next level
  • Critical thinking and problem-solving skills
  • Commitment to continued professional growth and development
  • Ability to organize and prioritize multiple deadlines, and manage several projects simultaneously.

Education

Bachelor’s degree in communications, marketing, nonprofit management or related field plus two years’ experience

Compensation & Benefits

Commensurate with experience

How to Apply

Email resume with a cover letter to Laurie McCaw at This email address is being protected from spambots. You need JavaScript enabled to view it.

Deadline: Monday, August 14th at 5:00 pm. No phone calls, please.